Spamming is destroying the blogosphere

by ulrikz on November 9, 2011

I am getting quite tired of all spam comments on my blog. I know some people think this is a clever way to get in links, and maybe it is. But, it’s also taking away the focus of what blogging is all about, namely getting a good conversation started and exchange ideas and opinions. I guess some people get tired of all meaningless comments and stop blogging all together. This would surely be a sad development. THUS, WRITE MEANINGFUL COMMENTS OR DON’T WRITE ANY COMMENTS AT ALL!

{ Comments on this entry are closed }

Is Privacy Really an Issue?

by ulrikz on October 18, 2011

The privacy debate has been on since the dawn of internet, but it has accelerated when social platforms started to appear. But, do people really care about privacy issues? When you look at a service like Facebook you might wonder. Most people are aware of the fact that Facebook store all information about you in their social graph. Might not be that it is used on an individual basis, but still everything is there from your sociographic profile to the things you write in your feed.

I think most people will use services despite the fact that a lot of information about them is stored by the service provider, IF the service creates enough value. If the information is misused in any way, however, people might abandon the service quite fast. Facebook and other services are extremely dependent on peoples trust & have to be careful not to misuse that trust (which might be hard when you try to monetize the information in partnerships). But then again, if the user experience is great enough I think privacy is a non issue for most people, or what do you think?

{ Comments on this entry are closed }

People don’t buy what you do, they buy why you do it.

October 3, 2011

The other day I looked at a speech by Simon Sinek on TED talks (for the second time). The speech was about why certain companies succeed where others fail. Simons point was that companies working & communicating from the inside out – meaning having a strong notion of why they are in business – have [...]

Read the full article →

Will free distribution of content erode quality

September 29, 2011

A few weeks back I saw a tv program discussing how the arts will change due to the increased possibilities of creating and distributing content. The artist Moby argued that eventually the mass creation and distribution of content will erupt in a grey mass of uninteresting content & that the creativity will eventually get lost. [...]

Read the full article →

Geotargeted deals

March 22, 2011

Now the “big ones” in the daily deals business are going mobile. With Groupon Now, Groupon takes the leap into the mobile world. LivingSocial launched their app some time ago and it is definitly a move in the right direction. It follows the strategies of the companies in serving good deals to people on a daily [...]

Read the full article →

Easy to use apps for crowdsourcing ideas

March 7, 2011

The other day I read an article on Mashable on the topic apps for gathering customer feedback. Now you can find really easy to use solutions for this. One example is UserVoices Facebook app where people can post suggestions for you to evaluate. Used in the right way apps like these might be a great for sourcing [...]

Read the full article →

Blog spamming

March 7, 2011

Haven’t been that active in writing on my blog recently, but saw that I had quite a lot of comments. When I reviewed them I saw that most of them were spam. It seems to be a common tactic to spam blogs in order to spread links. Here’s my take on this: I think blog spamming [...]

Read the full article →

The What, Why & Who

January 14, 2011

I have recently read some articles about social media just being addressed on a tactical level by companies. I don’t know if this is really the case, but it would be interesting to know how many companies have a proper strategy in place for their social network activities that is linked to their corporate objectives. [...]

Read the full article →

Social Media ROI

January 14, 2011

After some years of experimentation companies will require better ROI measurements from their social media activities. But, how do you measure ROI from social media activities? How do you translate the number of followers or the media buzz created by your social media presence into ROI numbers? Well, one company that has a clear view [...]

Read the full article →

How strategic is your social media marketing?

January 14, 2011

I participated in a webinar a few weeks back. The webinar was held by Hubspot in cooperation with Marketing Sherpa on the subject social media strategies. Marketing Sherpa had just finished a study on how US brands engage in social media marketing and specifically how strategically they act in these channels. A striking observation in [...]

Read the full article →