Will free distribution of content erode quality

by ulrikz on September 29, 2011

A few weeks back I saw a tv program discussing how the arts will change due to the increased possibilities of creating and distributing content. The artist Moby argued that eventually the mass creation and distribution of content will erupt in a grey mass of uninteresting content & that the creativity will eventually get lost. I don’t see this happening.

The big change that has happened over the last 4-5 years is that the old distribution monopolies have been broken and everyone can distribute their content through new channels instantly reaching a world audience. The tools to create have been there for a long time. I remember when I, myself, produced and recorded music on a Porta Studio in the mid 80’s, which was fairly easy. But there were no easy way to distribute the music I created. This has all changed now & that’s the big difference.

So, where does all this lead? Will the arts eventually die due to lack of quality when everyone can be a pop star, actor or author? I don’t think so. I strongly believe that quality will prevail and that really good quality arts will find channels and an audience. What has not changed, in my view, is the demand for quality content. This demand is as strong as ever and the possibility to reach out with nisch content is greater than ever. The real challenge will be to find or develop the channels to reach out.

Making it possible for everyone to create and distribute content will most certainly enrich the arts rather than killing it!

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