Welcome to the blog of Ulrik Zielfelt. Throughout my life curiosity has been my companion. I have always been interested in expanding the borders and to explore new things. Be it in the downhill slope skiing, at sea windsurfing or at the office. Routine has never been my way of life. I have a background in marketing from companies like EF, Eastman Kodak, Fuji and TradeDoubler. In all roles I have had change has been at the core and that’s how I like it.

This space will be a way for me to reflect on things I’ve pick up in research, when speaking to customer, partners or friends. Most of what I write here will focus on new business development & business models in the digital space.

Hopefully the content will start conversations that will give me and other participants increased knowledge in new business models and media vehicles. If you would like to know what I do for a living, visit www.impwell.com

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