There is no such thing as a permanently successful company

November 27, 2010

Yesterday I followed a conversation on The Brand Man on the drivers of business success. Micco posted an interview with Guy Kawasaki with the title Make Meaning to Your Company. Guy Kawasaki’s point was that you need a higher purpose and passion to be successful, just striving for money will not get you far. Successful [...]

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Is Facebook Connect the new black in behavioral targeting?

November 27, 2010

I listened to a speech by Ryan Merket on Facebook Connect yesterday. It was both fascinating and scary. There are obvious upsides for both users and marketers in using Facebook Connect. But, I keep wondering if the users fully understand what they are saying yes to. Sites using the API will have the possibility of [...]

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Yardsellr bringing classified ads to another level

November 24, 2010

I really like Yardsellr & what they are doing connecting the classified ads of private person buying & selling with the social media space. It is a natural development, though, since it is much easier to sell & buy stuff to/from people you have some kind of relation with. Yardsellr distiguish themselves by not sending [...]

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Facebook is building a gold mine of information

November 24, 2010

Possibly so! At the F8 Conference Facebook announced their plan for making the web more social, or as Mark Zuckerberg stated “..a web where the default is social”. The building blocks are the Open Graph, which replaces Facebook Connect, and social plug ins and “like” buttons everywhere. “Like” buttons are already implemented on quite a [...]

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The first step in developing a social media strategy

November 24, 2010

I have met quite a few companies that just plunge straight into the social pond without any purpose or plan. There is nothing wrong with that since you will at least learn how the different platforms work and how people interact on them. But, if you really want to leverage the social web you should [...]

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The beauty of listening

November 24, 2010

One of the key things when engaging in social channels is to listening to what is being said about your brand and products. There are two main reasons for this: 1. You will find out what people really think about you and your products, and if your desired profile is in line with peoples’ perception [...]

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Blog = Loss Leader

November 24, 2010

Read an interesting blog post by Chris Brogan the other day. It was a about people abandoning their blogs and started using other vehicles to build their name & generate leads and sales. Of course, blogs are not a vehicle from which you will see fast results in leads and sales. You have to treat [...]

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Will better ROI tracking spur social media investments?

November 5, 2010

The ability to track ROI from social media activities will most certainly impact the size of investments in social channels moving forward. Today you can find several free tools for monitoring the buzz and where your brand/ products/ services are mentioned. Examples of these tools are; Google Alerts, Technocrati, readers such as iGoogle and Netvibes. [...]

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Facebook bridge the gap between online and offline commerce

November 5, 2010

The buzz of yesterday was definitely the Facebook announcement to launch local deals as a part of their places platform. Using their mobile app to launch the service will surely be a first step in bridging the gap between online and offline commerce. At first glance the success of local deals is not obvious. People use [...]

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Social Media Tactics

October 28, 2010

Browsed through an eMarketer news letter the other day on the subject social media tactics on Facebook and Twitter. The most common tactics was not the most effective (no surprise there!). A part from traditional contextual banner/text ad, most surveyed companies used status updates on their Facebook pages to drive traffic and “friending” recent customers [...]

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